SERVICE MANAGEMENT AT BRITISH AIRWAYS – Term Paper

Table of contents Executive Summary……………………………………………………………….3 1. Introduction……………………………………………………………………3 2. Discussion……………………………………………………………………….4 2.1. Organization of services…………………………………………………….4 2.2.  Design of services and service delivery quality…………………………….5 2.3. Service quality……………………………………………………………….7 2.4. Managing people………………………………………………………………8 2.5. Customer Relationship Marketing……………………………………………..9 2.6.  Demand and capacity management…………………………………………….10 2.7.  Service communication…………………………………………………………11 2.8.  Performance measurement………………………………………………………11        3. Conclusions and Recommendations………………………………………………….12 Executive Summary British Airways…