Digital Consultant Offering German Marketing Services For US-Based Firms. Who are we? In recent years the number of American companies trying to pursue an overseas market has greatly increased. However, many of these firms find it hard to find qualified…
Tag: Marketing
New Product Development – Term Paper
New product development process As the marketing executive of the new merchandise that produces lightweight, easy-to-store bike with safety features that combines the speed of a road bike and the sturdiness of a mountain bike, I believe that the unique…
Why Use Social Media for Business – Term Paper
Social media effects on business Background Information This report focuses on PAN International, a Melbourne-based entertainment, and event management company. PAN International, which was originally founded in 1993 as PAN Artist Management, is an affiliate of the PAN Orama Group.…
British Apple Market – Term Paper
PESTLE Analysis Politically as well as legally, the company, does not face any government policy regulations that hinder its operations. However, there exists a need for policies that will encourage orchard development by developing policies cushioning production of apples in…
Local Source Group Marketing Plan Sample – Term Paper
STP Analysis STP analysis begins from segmentation to involve targeting and positioning in a sequence that will ensure that the company progresses gradually towards the attainment of objectives (Khan, 2013, p. 58). Segmentation will inform identification of specific consumer needs…
Management of Infrastructure – Term Paper
Configuration management activities So as to reach the critical mass level, Airbnb applied both online and offline tactics. With the aim of growing their user base, they used an un-scalable process. The founder of the company moved to New York…
Uber cabs business model – Term Paper
Uber Network The company has a broad partner network that allows for their operations as well as growth to emanate from both sides in their market. Uber has partnership with Braintree Services so that they can be in a position to…
Customer image research – Term Paper
6. Results 6.1. Descriptive Statistics Analysis The descriptive statistics realized in this research are presented in Table 1. From the table, it is clear that average client identification lies at 3.16. This measure is below the midpoint…
Measuring marketing effectiveness – Term Paper
1.3. Marketing effectiveness The porter five forces analysis allows the company to understand the micro-environment, which allows the company to adopt better marketing strategies to ensure that it curbs the level of competition, partner with better suppliers, mitigate the threats…
Measuring marketing effectiveness metrics – Term Paper
2.2. Marketing Impact According to the 2015 Annual Report, revenue increased by 23% to £48m from £39.1m. For this reason, due to increase in competition, the increase in profits in the next three years is expected to drop significantly. However, the…