Digital Marketing

Term paper I would like to present my term paper on marketing, marketing is one of the core competencies of a firm, without which the organization would not be able to reach out to it’s customers and the market as…

Marketing: The Core

First, Wilderness needed to obtain Information on students’ study habits. Next. He needed to convert this knowledge ;onto a product that actually helps students improve their studying. Finally, Winooski had to manufacture and market this product using m’s technology. Sound…

Marketing Strategy

Relevant theories are discussed for each topic & examples given in the context of the real world. All students are required to read relevant chapter(s) of the textbook before each class. Additional readings and cases assigned may be included in…