Aesthetics is a division of philosophy that deals with beauty, taste, the nature of art and involves the formation and appreciation of beauty. Aesthetics can be referred to as a set of doctrines underlying the works of a particular art speculation or movement. Aesthetics has elements like shape, line, and form which are the basic elements of art that create basic visual building blocks. These factors make it possible for an artist to approach design from an idea and analytical perspective. The aesthetic foundations are based on the principles of art. The principles of art are put guidelines that make use of the elements of art to form patterns. Principles such as harmony, emphasis and contrast can influence the essentials of art to bring about dynamic visuals and emotional depth. Another foundation of aesthetics is the color theory which involves the study of combining colors together and the visual effects that comprise of various combinations.
Paula Scher is an American graphic designer. She was the first designer to create a new identity and promotional graphics design system for the public theater poster titled Bring in’ Da Noise, Bring in’ Da Funk. The program by Paula became the revolving point of design identity. The poster contained a graphic language that related to the street typography and graffiti like the combination. She chooses the design language so that she could gain the attendance and awareness of the public and the design language she believed would be appealing to a diverse audience. Paula had her graphic designs based on the history of a type of art that used wood types as its identity. Rob Ray Kelly’s American Wood types inspired her, therefore having wood typefaces featured in her design identity. Scher also based her design on the color theory foundations where she used bright flat colors for the posters. Paula narrowed the use of colors by using two or three colors. The visual influence on the team was the need to make the poster attractive to the audience.
Wladyslaw Pluta is among the latest posters of the 21st century with the reference of exhibition of polish posters. It was produced in berlin in the year 2003. Pluta was a designer with the attribute of creativity and beauty adopted with art design. He used the clear green and red coloring to present the position of the event in the exhibition. The need was to give a prospect clear information of what was regarded as a great design collection to attract clients.
Skoloz Weddell created a poster that was referred to as Chopin a new winning poster, which was a poster for the international piano competition. Skoloz was a graphic designer his graphic design was a combination of photography and art design. He used the theory of color to make his poster, which was black and white. Relevance influenced the poster design. Weddell sort to make a poster that will convey a clear message about the event that was to take place, therefore, the poster showed a piano.
Mirko Ilic was a Serbian graphic designer and comic artist who were based in New York. He is known for his book design for Elvis Marilyn where he used the sign in his design. The design used by Mirko was influential the plus sign was used to capture the attention of the viewers. He used pictures to form the plus sign as well as words. The design took a keen interest in the elements of art such as shape and line. Wladyslaw Pluta, on the other hand, was a Polish graphic designer who is best known for the Polnische plakate poster. The Polnische poster had the combination of color and shape. It had a visual effect on both the design team and the targeted audience.
Developers recognize the artworks of the four graphic designers today. The posters made by the developers are now found in art museums. This is a sign of appreciation of the graphic designs by the designer.