Research Term Paper:
Marketing research is the process of the collecting, processing and analysis of the information about the opportunities of the company in the fiend of marketing and decision making on the basis of the results of the research. Marketing research is related with the analysis of the sales and marketing opportunities of a company, the prediction of the sales, the indicators of supply and demand, etc. The results of the marketing research of the firm are used for planning and control over the activity of the company. Marketing research is always carried out with the help of the collecting and analysis of the primary data.
The most obvious task of marketing research is to provide the firm with the adequate and totally objective information about the situation on the market and the ability of the company to compete on it and receive favourable income. The information collected during the marketing research is able to help the executives of the company to make the right decision which would be only for the better.